The advertising blitz targets those whose thoughts might turn to God at Christmas time.
Archbishop John Bathersby, Chairman of the Bishops Commission for Mission and Faith Formation, said that during the Christmas period, churches get filled with people who haven’t attended mass in a while, and even with those who have never been to church before.
“In our world where peace is such a scarce commodity, we warmly welcome each and every person who will join us this Christmas to celebrate the birth of the Christ child, the Prince of Peace,” Archbishop Bathersby said.
“We invite people to translate their Christmas experience into lasting peace in their lives by finding out more about Jesus Christ through the Catholic Church,” he said.
Archbishop Bathersby said the cinema ad is brief and non-intrusive, showing a montage of images of Catholic life while asking, Have you ever wanted to know what Catholics believe?”
“Boxing Day is the biggest movie-going day of the year and we are excited about this new method of taking the message of Christ and the Church out to the broader Australian community,” he said.
“Similarly, the New Year period can be a time when people reassess where their life is heading and often look for what is missing in their life.
“Perhaps, in the quiet darkness of a movie theatre, they will be prompted to find out more about how the Catholic faith can help them find the peace they are searching for.”
The ads will be shown during Jerry Seinfeld’s debut animated movie, The Bee Movie from December 6-19 and also during Atonement, showing between 26 December and 9 January.
LINKS (not necessarily endorsed by Church Resources)
Catholic Enquiry Centre
6 Dec 2007