Resisting the upgrade mentality

According to the well-known technology website, CNET, $1.05 billion was spent on accessories for the iPod last year - and that excludes internet sales. One-man-and-dog operations have grown exponentially on the back of this expansion. By changing the design in its fifth generation iPod recently, Apple delivered an instant cash cow to the third party manufacturers who support it. Accessories are big business. So how is one to break the cycle of forced obsolescence if the financial benefits are so strong for manufactures and retailers? - James Massola

Resisting the upgrade mentality

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