Now it's "real" women's turn to be commodified


Many women were thrilled to see Dove's magazine and TV ads featuring older women apparently proud of their wrinkles, potbellies, and sagging skin. The women in the ads are white, black and several colours in between. Real beauty, we're told, comes in all shapes and sizes. Who could disagree with that? Well, when I first saw these ads on television, my eyebrows were raised and I murmured, "That's refreshing." But, about ten seconds into the commercial, I felt a creeping sense of discomfort. There was something terribly cynical about the whole thing - Maura Hanrahan

Now it's "real" women's turn to be commodified