Pope Francis has inadvertently been causing waves on the Italian fashion scene. His humility and sobriety have wooed notable designers - from Fendi to Dolce & Gabbana - away from the country's ostentatious signature fashion aesthetic, reports Vogue, in Ucanews.
'It's a whole new spirit in Rome,' said Fendi co-designer Silvia Venturini Fendi. 'This is evident when we have a new pope going back to real Christianity, which lately was far from the church.
'People are looking for meaning, and the real meaning of fashion is as a tool to express yourself.
'Sometimes fashion hides your language, but we look for meaning in materials and fabrics to allow true personality to come out.'
The previous Pope had, in religious terms at least, a more flashy approach to dressing - reportedly a keen lover of red shoes and historic robes, headwear and capes. Italy's new Pontiff has actively discouraged priests from being materialistic, urging them to drive 'humble' rather than 'fancy' cars.
The New York Times' Suzy Menkes reports that his humility is having an impact on the industry - with fashion houses adopting a more sombre, restrained aesthetic. Dolce & Gabbana's latest collection referenced southern Italian churches, while Valentino's most recent offering was demure and even featured a floor-length, plain red dress that echoed the robes traditionally worn by cardinals.
FULL STORY Pope is even influencing fashion design (Ucanews)