'Mass mobs': Social media boosting heritage churches

Twist on flash mobs

Catholics in New York state have created a new twist on the 'flash mob': a 'Mass mob' inspiring dozens to attend a Mass at older parishes, reports the Catholic News Agency.

The Buffalo Mass Mob helps participants 'support and experience some of Buffalo’s wonderful churches in need of a boost,' the project said on its website. The churches are selected through an on-line vote, and the event is then publicised through social media such as Facebook and Twitter.

Buffalo resident Christopher Byrd, 46, has helped organise two Mass mobs: a November event at St Adalbert Basilica and a January 12 event at Our Lady of Perpetual Help. 'I call these churches faith enhancers. You can’t help but walk in and feel closer to a higher power,' he told the Associated Press.

A flash mob is an event in which people who gather in a particular location, which has been organised via social media; the groups often give a seemingly spontaneous musical performance for onlookers. Buffalo’s 'Mass mob' was inspired by the practice, and seeks to highlight 'historic and heritage' parishes in the city.

FULL STORY 'Mass mobs' boost attendance at NY parishes

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