Barack Obama might have more followers, but when it comes to influence, no one can beat the Pope, according to a study compiled by international PR firm, Burston-Marsteller, as Raheem Kassam reports.
Earlier this week, Burston-Marsteller released its Twiplomacy 2014 report into how world leaders and organisations use social media to reach the public.
The report reveals that more than half of the world's foreign ministers and their institutions are active on the social networking site, with the most followed world leader being U.S. President Barack Obama with 43.7 million Twitter followers.
Far behind in second place is the Pope, on 14.1 million, and in third place is the President of Indonesia, Susilo Bambang Yudhoyono, with 5 million followers.
Britain's Prime Minister David Cameron is in 13th place, behind Turkey's Erdogan, who banned Twitter in his country earlier this year, and Argentinian President Cristina Kirchner, who is in 10th place.
But despite Barack Obama's Twominance (Twitter dominance... I just made that up) in sheer numbers, his account, which is a campaign account and not affiliated with the office of the President of the United States – is not the most influential.
That title belongs to Pope Francis. Twiplomacy's authors note: '... @barackObama tweets are on average retweeted only 1,442 times. By this standard, Pope Francis @Pontifex is by far the most influential tweep with more than 10,000 retweets for every tweet he sends on his Spanish account and 6,462 retweets on average on his English account.
Venezuela's President @NicolasMaduro is in second position, receiving on average 2,065 retweets per tweet on his Spanish account.
Full story: Twiplomacy: Pope beats Obama on Twitter influence, Cameron lags behind on followers (Breitbart.com)
Study Finds Pope Francis most influential Tweeter (The Global Mail)