A Brisbane-based Catholic health organisation says sales of its disposable nappies are on the rise as parents and carers seek out a locally made product for young loved ones. Source: Herald Sun.
By John Dagge, Herald Sun
Mater Group says sales of its nappy range are growing by 20 per cent a year and its Australian Made and owned certification is a big part of its success.
The company bills itself as the nation’s only true-blue brand of disposable nappies after the manufacturing of Huggies was moved offshore last year.
Mater brand director Tania Alves said interest in the group’s nappy range, spanning major retailers to local shoppers, had risen substantially in the wake of the Huggies announcement.
“We have definitely had more interest now because we have the Australian Made certification — we are the only nappy product on shelves that has that.”
Aldi says its entire nappy range is made here while Coles says its Cub brand is produced locally. But neither of those brands bear the gold kangaroo motif which, in technical terms, guarantees the product “has undergone its last substantial transformation” on our shores.
US personal care giant Kimberley Clarke shut its Huggies plant in Sydney last year and shifted production to Asia.
Mater is a Catholic not-for-profit organisation which runs hospitals and health centres in Queensland. It branched into babycare products in 2013 and launched a nappy range a year later.
“We’re Australia’s largest maternity service — we deliver a classroom a day of babies,” Ms Alves said.
“There was a need to find the best quality products for the healthy skin of babies and we couldn’t find anything that hand on heart we would endorse.
“From there we developed our own range and co-created them with our midwives.”
According to the Mater Baby Products website, proceeds from Mater’s product range help support specialised care for babies with severe or complicated medical conditions. They also fund important research projects that help give babies the best possible start to life.
Mater Little Miracles (Mater Baby Products)