Former Australian Test cricketer Matthew Hayden is going into bat again – this time opening for a major advertising campaign calling all Catholics to come to church. Source: Brisbane Archdiocese.
The campaign will run across South East Queensland early next year and is pitched at “baptised but not practising” Catholics.
Recent census figures show only about eight to 10 per cent of more than 700,000 people across the Archdiocese of Brisbane who identify as Catholic, actually come to Mass.
The endorsement of the swashbuckling former Test opener will appeal to one of the campaign’s prime target audiences – men aged 35 to 54 – with Mr Hayden sharing his own journey back to faith.
“As the Church in Brisbane, we want to do everything we can to reach those who don’t join us for worship,” Brisbane Archbishop Mark Coleridge wrote in a letter sent to all parishes and church communities last week.
“To this end, early in 2021 the archdiocese will be launching a large-scale campaign to invite all baptised Catholics to discover the deeper meaning of their baptism.”
The campaign will start with an advertising blitz in the Brisbane Times, on popular radio station Triple M, in Westfield shopping centres, and online and social media platforms.
Evangelisation Brisbane executive director Deacon Peter Pellicaan said the campaign had taken most of 2020 to develop and fine-tune, and aimed to answer the needs of baptised, but not practising Catholics and help them engage in faith.
You can find out more about the campaign Call to All Catholics at: https://evangelisationbrisbane.org.au/baptisedcatholic/
Brisbane archdiocese launch ad campaign calling all Catholics to come to church (By Mark Bowling, The Catholic Leader)