A new brand, a change in name and a revamped website all make for a new chapter in the delivery of Catholic social services in South Australia. Source: The Southern Cross.
Now called Centacare Catholic Community Services, the organisation has unveiled a new look that reflects its commitment to “inclusivity, warmth and professionalism”.
Centacare is Adelaide’s not-for-profit community services arm. It grew out of a long tradition of Catholic Social Teaching and Archbishop Matthew Beovich’s vision of establishing professional services for people in need.
It was established in 1942 as the Catholic Welfare Bureau and evolved into Centacare Catholic Family Services until the recent change.
“This evolution aligns our identity with the true nature of our work – a community services organisation dedicated to serving and uplifting South Australians,” said Leanne Haddad, Centacare executive director.
“We are thrilled to begin this next chapter for Centacare.”
Ms Haddad said the “fresh and inspiring brand identity” represented more than just a new look.
“It embodies our commitment to inclusivity, warmth and professionalism that our clients have come to know and trust,” she said.
“The new Centacare brand identity is a true reflection of who we are. Every aspect of our design has been carefully crafted to convey the values that define us – inclusivity, empathy, respect, confidence and unwavering support.
“We are dedicated to creating a welcoming environment for all, ensuring that every interaction with Centacare is characterised by sincerity, compassion and trust.”
At the heart of the new identity is a thoughtfully designed logo with a water ripple to represent the impact of Centacare’s support and interventions, radiating outwards to touch the lives of clients and the broader community.
FULL STORY
New era for delivery of Catholic community services (By Jenny Brinkworth, The Southern Cross)
